startup ideas, marketing ideas, conversations, etc.



MARKETING IDEAS and TOOLS
Marketing Mileage
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

Unique Brochure Ideas

Looking for a design idea to make your brochure unique?

Try making them scented.

If you sell anything from gourmet muffins to soap, a scented brochure can be a great marketing tool.

Here's an easy "recipe" to give your brochures any scent:

Just place them inside a container with the fragrance of your choice.

You can apply scented oil to a cloth. Another way is to use something that already has the scent such as candles, soap, or potpourri.

Your business doesn't have to be connected to a specific aroma for scented brochures to work for you.

Maybe you sell handmade baby quilts. Give your brochures the scent of baby powder.

Landscape businesses can give their brochures the clean smell of freshly-cut grass.

If you're a caterer who specializes in weddings, you can find candles with the aroma of wedding cake with which to scent your brochures.

Yoga instructors might use a relaxing fragrance such as lavender.

It's a good idea to keep it subtle, though. Too strong a scent of lavender can actually induce drowsiness.
When it comes to memory, smells can literally transport us to another place.

For a travel brochure featuring a Caribbean vacation, a delicate floral or nautical scent can almost make you feel as if you're there.

Better yet, it can make you want to go there.

Here's an idea if you're marketing a travel package to Hawaii:

Use plumeria-scented oil or a candle. Plumeria is the flower used in Hawaiian leis.
Images and fragrances can help reinforce each other.

If the visual focus is a photo of something associated with the Christmas season, for example, you can give your brochures the scent of pine.
Even the paper color you choose can help reinforce your scented marketing message.

For wedding planners or consultants, a pale ivory paper with a linen texture is a good choice.

Then, give your brochures the scent of lilies or another popular wedding flower associated with your paper color.
If you're mailing brochures, scent your envelopes as well.

Here's another tip to help make your brochure unique and attract attention among the rest of the mail your prospect receives:

Hand-address the envelopes. If that isn't feasible because of the size of your mailing, print them using a hand-written style font.

Print directly on the envelope, or use a label that matches and blends into the envelope. Also, stamp each piece individually instead of using a meter.
Scented brochures can translate into effective marketing if you sell:
  • candles
  • soaps
  • gift baskets
  • jewelry
  • cosmetics
  • landscaping
Others that can benefit from this marketing tool:
  • catererers
  • wedding consultants
  • travel agents



MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies
Complementary Marketing

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