startup ideas, marketing ideas, conversations, etc.



MARKETING IDEAS and TOOLS
Marketing Mileage
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

How to Build Traffic to Your Website

Don't forget offline marketing: Many webmasters do!

Use business cards as a mini-billboard to build traffic to your site. Take your cards wherever you go. Give several to family and friends. Enlist them as your marketing team.

Here's a way to literally "drive traffic" to your site. Door magnets on your car that display your website URL can attract visitors everywhere you go - and everywhere you park!

Promotional items are another offline tool. Pens are a good example of a product that's very cost effective. They're cheap and likely to be passed around.

Get your website URL imprinted on bumper stickers. Pass them around to family and friends.

Promotional Marketing Tips and Ideas

If your site is new, it can take several weeks or months to get it indexed by the major search engines.

One way to get your website listed faster is to get links to it on other sites.
Link Exchange Strategies

When search engine spiders crawl a site with your link, that link can lead them to your site. Having lots of links can also help you rank higher in search results. That gives you free traffic from both the link themselves and the search engines.

Writing articles to be published on other sites can help you build links and traffic.

At the end of each article, include a brief description with a link. That description should be designed to entice the reader to click through to your site.

You can submit your articles to article announcement lists, article banks, or directly to websites.
Participate on message boards and other online public forums that allow you to include a link to your site.

When posting a message or a reply, be sure to include a link, preferably accompanied by a short, but descriptive line that will encourage people to visit your website.

Make sure to read the forum instructions first, though. What you can include and restrictions on length will vary a lot from one forum to another.

Placed at the end of a forum post, links can be very effective in driving traffic to your website. To help maximize the number of clickthroughs to your site, post on widely-read message boards that are most relevant to your site's topic.

Use a signature line, or "sig line", at the end of your emails, too. If you belong to several large email groups, you can get an enormous amount of exposure to your site this way.

Many emails are forwarded, so you never know how far-reaching this type of site promotion can be.



MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies
Complementary Marketing

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