startup ideas, marketing ideas, conversations, etc.



MARKETING IDEAS and TOOLS
Marketing Mileage
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

Cheap Advertising Ideas

You wouldn't throw away an ink cartridge for your printer that was still 75% full.

That's basically what you're doing, though, when you mail a single invoice or statement to a customer.

For the same 37 cents, you could mail up to four sheets of copy paper (20# bond) weight.

That equates to valuable marketing opportunities wasted with every mailing your business does.

If your business publishes a newsletter, combine that with your invoice or other mailing. If you don't currently publish one, there is no time like the present to start.

A newsletter doesn't have to be anything grandiose. A single sheet, one-sided can be printed on site. Or, you can have copies made usually for as little as two to four cents each.

With essentially free postage, you have a very cost effective form of marketing.

Promote your products and receive invoice payments faster. Include a coupon or offer for free samples with your newsletter.

Invite your customers to "save a stamp" when they pay their invoice in person and use their coupon. Assign an expiration date that is prominent enough to get noticed without being offensively obvious.

Effectively worded, this can be a great strategy to get people into your store (to buy!) and an excellent way to get your invoices paid more quickly.

The key is to make the "please pay promptly" implied message secondary to making your customers feel appreciated for their business.



MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies
Complementary Marketing

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