startup ideas, marketing ideas, conversations, etc.

Marketing Mileage
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing

Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

Event Planner: Work from Home Strategies

Think big by thinking small. One way to start your business as an event planner is by planning birthday parties for children.

Many working parents are lucky if they have time to pick up the dry cleaning, much less attend to all the details of planning a party. Two-income families, with more money than free time, are a ready market for your services.

From ice cream to invitations, it takes not only time and energy, but also organization. If you have all three, you're in business.

Birthday options are only one option. Anniversary celebrations, weddings, corporate events, ribbon-cutting ceremonies, receptions of every kind - any event must be planned.

If you have the skills, all you need are the contacts and resources.

Start by getting referrals from everyone you know. Ask your friends to ask their friends for referrals.

Don't leave home without several business cards. Give them to your banking officer, your insurance agent, anyone with whom you come in contact personally or professionally.

If you specialize in a certain type of event, use a related background photo or image on your business card. Make the words "event planner", "event planning specialist", or something similar very prominent on the card. Using an accent color only for those words is effective. (A shade of red makes a great accent.)

Create a win-win situation for yourself by promoting your business as you plan it. As an event planner, you will need everything from lobsters to limousines.

Make a list with broad categories - food, music, other entertainment, equipment and locations where events can be held. Then, for each category, begin a list of vendors.

For resources, use local and regional telephone directories. Online directories and websites are another source.

As you contact each potential vendor, you will be promoting your new business and preparing for clients at the same time.

Get free publicity and establish your credibility as an event planner by volunteering your service on a limited basis to a non-profit organization.

Plan a reception or a silent auction. When you make the event a success, you will have a great start toward making your business a success as well.

As an event planner, you may choose to specialize in one event, or several related events:
  • trade shows
  • bridal expos
  • health fairs
  • fundraisers
  • fashion shows
  • auctions
  • book signings
  • grand openings
  • corporate holiday events
  • business expos
  • open houses
  • weddings
  • receptions
  • birthday parties
  • seminars
  • concerts
  • pageants
  • festivals
  • parades
  • art exhibitions
  • conventions
  • workshops
  • competitions
  • club meetings
Related articles on

Virtual Assistant
Wedding Consultant

Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies
Complementary Marketing

About Create Your Market | Site Map | Main Page