startup ideas, marketing ideas, conversations, etc.
How to Market Your Freelance SkillsAn informational site can help your freelance business by:
Don't be afraid you'll lose potential customers by showing them how to do it themselves. If they don't find the information they're looking for on your site, they'll go elsewhere.
You can build traffic to your website with pay-per-click advertising and ezine ads.
When advertising in an ezine, find out what content will be included in that issue. Then, tailor your ad copy to that content.
To promote your site for free, participate in online forums whose members are likely prospects for your services. Helpful answers to questions can brand you as an expert in your field.
Choose forums that allow you to include your website URL at the end of your messages. You'll not only build your reputation, but also traffic to your website.
Network with others in your field using email discussion lists and message board forums. It's a great way to stay up-to-date in your field as well as to build contacts that can result in referrals.
Offline marketing can make a big difference to your success, even if you conduct your freelance business exclusively online.
Always carry business cards with your website URL prominently displayed.
Imprinted pens are very inexpensive. They can easily include your URL and enough information to indicate what you offer.
Set a goal to market your business every day. Give out a business card. Make an informative post on a forum. Ask someone for a referral.
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