startup ideas, marketing ideas, conversations, etc.



MARKETING IDEAS and TOOLS
Marketing Mileage
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

Keyword Competition

Your keyword competition isn't just about the quantity of competing web pages.

How relevant are those other web pages to the keywords? To find out, go to google.com. Enter as a search term the keyword or phrase you're considering.

Start at the top of the search results because that's where you need to be. Most of your search engine traffic comes from searches where you're on the first page, preferably near the top.

Look at each listing. Do the keywords appear in the domain name or the file name? What about the page title?

Pay close attention to where the keywords appear in bodies of text. For optimum keyword relevancy, the words will be identical to the search phrase. That includes the words appearing in the same order.

"Competing keywords" and "keywords competing", for example, would not be as relevant. You can test this for yourself by transposing any two-word phrase. You'll get different search results for each.

Keywords should appear early in the document. Besides being deemed more relevant, here's another reason: The search engine spider might stop after reading only a portion of your page. So, only that portion of your page will be indexed for searches.

Frequency is important, too, but don't overdo it. Excessive use of keywords can count against you.

Keywords sometimes have more than one meaning. Let's suppose someone searches using the keyword "spiders". They may be interested in learning about search engine spiders. Or, they may be looking for information about black widows.

If your site is about search engine spiders, sites about the other kind of spiders won't be competition for you, obviously. So, this is just another example of how the numbers don't tell the whole story.

Here's another case where your keyword competition may be less than you think:

Even if the keyword meaning is the same, the purpose of a search may be different.

For example, someone enters the search term "technical writer". They may be interested in hiring one. Or, they may be interested in becoming one.

This is where the description of your page can help you get the click through to your site. And it's one more thing to look at when analyzing other websites for the key phrase you're considering.



MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies
Complementary Marketing

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