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Keyword Phrases

Using keyword phrases (instead of single keywords) can help you rank higher in search results. They can also bring more targeted customers to your website.

Competition for website traffic can be fierce. A generic keyword such as "photography", for example, will make it almost impossible to be found during a search.

To get an idea of what competition you face, go to Enter a potential keyword phrase as a search term. (All the results given on this page are from Google searches.)

For the keyword "photography", the competition will be in the hundreds of millions. By adding "wedding" to "photography", the competition drops to about five percent of what it was. That's a big improvement, but it's still a huge challenge.

One way to turn this into a more specific keyword phrase is by adding your location.

Even in the largest metropolitan area, you'll still reduce your competition to a tiny fraction of what it was. The result is not only less competition, but more targeted visitors. It's not just traffic that you want. It's traffic that gives you results.

If you live in a smaller city, a key phrase including your area can help you even more.

Here's a look at how effective keyword phrases can be. The numbers indicate how many websites are listed for that search term.
  • wedding - 210,000,000
  • wedding photography - 11,100,000
  • wedding photography burlington vermont - 228,000
  • wedding photography alpharetta georgia - 79,500
People are becoming more web-savvy. Keyword phrases are replacing keywords in many searches.

If you sell a product or a service to a local market, they're probably on the web looking for you. So, use your location in key phrases throughout your website.

Differentiate Yourself
Information Marketing
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How to Define a Niche
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