startup ideas, marketing ideas, conversations, etc.



MARKETING IDEAS and TOOLS
Marketing Mileage
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

Keywords and Meta Tags

A keyword is the word, or pair of words, around which your site is built. When a search engine visits a page of your website, it should have no trouble figuring out what it's about.

Within reason, you should use these words early and often. (Two terms used to describe this technique are "keyword density" and "keyword-rich".)

Don't overdo it, though. Your visitors won't like it and will likely respond by clicking off your site. The search engines won't like it, either. Too much of a good thing can get you penalized.

Search engines spiders aren't human . (You probably already knew that!)

However, they're designed to "think" like humans. Each search engine has certain proprietary (in other words, they're not telling) algorithms that constantly change.

Actually, "evolve" might be a more apt description. Keywords and meta tags are a good example of this spider evolution.

Meta tags are part of the text file that is used to create a web page.

One tag is used to describe the content of the page. The other tag is used to list keywords.

At one time, meta tags mattered a lot to search engines. Since then, they've become far less important.

Keyword stuffing is much of the reason.

In their zeal to rank well, some webmasters list dozens of keywords inside the meta keyword tags. Some of these words may only be loosely related to the content.

Meta tags still matter. Use keywords in moderation, though. More than a few will dilute the importance of them all.



MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies
Complementary Marketing

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