startup ideas, marketing ideas, conversations, etc.



MARKETING IDEAS and TOOLS
Marketing Mileage
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

Promote Your Website Using Internal Links

Linking to pages within your site, internal linking, is one of the best ways to promote your site as a whole.

It's also an excellent method of increasing page rank of individual pages. That can make a key difference to your search engine ranking since most of your traffic potential comes from pages other than your main, or index, page.

The larger your site, the more you stand to gain from focusing more on internal links.

Linking to internal pages help both search engines and visitors find more of your site's content.

There's not much a search engine loves more than a large site with new pages added frequently. That's why it's crucial to make sure they discover all of them.

No matter how well you optimize any page for a keyword phrase, it won't matter if the search engine doesn't index it. For that to happen, it has to find the page.

To get a new page spidered, try placing internal links on pages that receive a fair amount of traffic and have content related to the new page.

One of the best places for links is within the body of an article. Related links at the end of an article can also give good results.

Experiment with placement and use your site logs to determine what works best for specific pages.

Choose your anchor text to reflect the main keywords for the page you're linking to. (Anchor text is what appears in the link itself.) A link that only reads "click here" won't help your visitor or a search engine spider.

Use internal links to group related pages. This is especially important if you have a large site with several specific sub-topics.

By linking together the pages within each topic, search engines can better understand how each page's content is relevant to others on your site. That's a key factor in achieving a good ranking for any keyword phrase.



MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies
Complementary Marketing

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