startup ideas, marketing ideas, conversations, etc.



MARKETING IDEAS and TOOLS
Marketing Mileage
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

Promote Your Business Using Indirect Benefits

An effective way to increase your profits, both in the short term and the long term, is to create a need.

Explain the features of your products or services, but don't stop there.

Create a very clear picture in the mind of the consumer of the benefits they will receive.

The benefits might be obvious in some cases, but when they aren't as apparent, you have the opportunity to create a whole new market.

Some benefits are direct; others are indirect.

For example, a cleaning product or device does just that - it cleans. That is its direct benefit.

However, it may also relieve the indoor environment of pollutants that cause allergies and other health problems. That is an indirect benefit.

Some consumers will be aware of an indirect benefit, or benefits, of a product. Others won't be.

It's always best to explain rather than to assume. What may seem obvious to you, an expert in your field, may be new information to many.

Also, indirect benefits, even those a consumer is aware of, are not always immediately associated with a product or service.

When this happens, the information you provide reinforces these benefits to the consumer. You also establish yourself as an expert in your field and that alone will help grow your business.



MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies
Complementary Marketing

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