MARKETING IDEAS and TOOLS
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Email Marketing Tips
Selling With Color
Brochures and Marketing Mileage
STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Freelance Job Strategies
Ideas for Marketing Your Website
If you're a home-based entrepreneur, not having a physical location for your business can sometimes be a challenge. That's why making the most of your online presence - your website - is so important.
Using Business Cards
Business cards are an inexpensive way of reaching your market offline. To make the most of this versatile marketing tool, you really have to think outside the box.
To most people, a business card is more or less a 3 1/2 x 2 version of their letterhead.
Instead of thinking in terms of a business card, look at it as a 3 1/2 x 2 marketing tool.
If you have a domain name that's unusually catchy and descriptive, have it printed on a card. Nothing more - just the domain.
Sometimes less is more, and with nothing but a memorable, descriptive URL, people have less to focus on or to remember. That can greatly increase the chances of their visiting your site.
To get the marketing mileage that you want from a method like this, just make sure that your domain itself is a good marketing tool.
If your domain name doesn't pack enough marketing punch all by itself, include a few words of copy that describe your site.
Make those words sell your site, but do it in as concise a way as possible.
Transform your business card into a gift certificate (to be used for a purchase of a certain dollar amount of greater) or a coupon to be used for an online purchase.
Even if the recipient of the card isn't interested in your website, you've given your business card tangible value. That gives them a reason to keep your card, and maybe offer it to a family member or a friend.
Make your card a real viral marketing tool, and indicate on the card that anyone can use it as long as they enter the code. Ask them to pass it along to family or friends.
Include a valuable tip or resource on your card. Then, invite your prospective visitor and customer to visit your website for more.
You could even print an intriguing first line of an article. Then, invite them to visit your site to read the full article.
Building Customer Loyalty
Getting Customer Feedback
How to Define a Niche
Finding New Customers
The Consumer's Perspective
Pricing Products and Services
Viral Marketing Magic
Cheap Advertising Strategies