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Marketing Mileage
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Business Card Layout
Promoting Home-Based Business
Competitive Advantage
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Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
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Virtual Assistant
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Resume Tips

It isn't uncommon for entrepreneurs to "moonlight" by working for someone else - or vice versa.

If your resume needs some fine-tuning, consider these tips to get the most marketing mileage out of your resume:

You're the product that you're selling to a prospective employer who, in this case, is basically the consumer. Develop that mindset and you'll be light-years ahead of many of your fellow job-seekers.

Think of your resume as a piece of marketing literature with you as the product.
Everything doesn't have to be perfect - except for resumes. This is the time to let your perfectionist tendencies go wild.

Double, triple, and quadruple-check for everything from spelling errors to missing commas.

Proofread slowly as if you're reading it for the first time. That's the key to effective proofreading of your own work.
Choose a premium grade of paper for your resume and make sure that the printing quality of each copy is top notch. It's best to stick with conventional colors such as white, cream, and light gray.

If there's a possibility that your resume will be scanned, choose white paper.

In some cases, a subtle tint can help set apart your resume without it appearing too different.

Be different, but not too different. That should be your mantra when it comes to resume preparation.
If your resume is more than one page, make sure that your name is on the other page. Speaking of other pages, remember that your resume serves much like a brochure marketing a product.

It should be as concise as possible with plenty of white space. Use bulleted items whenever it's appropriate.

Think of yourself reading a brochure, and imagine how you might scan certain text. What draws your eye to certain parts of the brochure? Use that visual aspect to your advantage.

The main text should be in a very readable typeface such as Times Roman or Garamond.

Use the bold attribute sparingly, and only for headings. Italics should be used very selectively as well.


Place of employment - bold
Job title - italics
Use a serif typeface as opposed to a sans serif, "sans" meaning without. Serifs are those slight embellishments that the text you're reading right now doesn't have.

When read from the printed page, a serif typeface is considered to give the text a visual flow that enhances readibility.
Create selling points in your resume.Specific figures are particularly good. Tell your prospective employer how you benefitted your former employers' bottom lines.
Avoid blatantly subjective adjectives such as "great" or "best". Words such as "effective" are preferable and set a more professional tone. When the product is you, it's better not to appear to over-sell.
Only include activities, awards or accomplishments that relate in some way to the job you're seeking. They can also be to your advantage when they back up strengths or skills you've included in your resume.

Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies
Complementary Marketing

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