startup ideas, marketing ideas, conversations, etc.



MARKETING IDEAS and TOOLS
Marketing Mileage
Business Card Design Ideas
Brochure Design Ideas
Die Cut Business Cards
Scented Business Cards
Cheap Business Card Ideas
Unique Business Cards
Unique Brochure Ideas
Cheap Advertising Ideas
Business Card Layout
Promoting Home-Based Business
Competitive Advantage
Email Marketing Tips
Selling With Color
Promotional Magnets
Brochures and Marketing Mileage
Christmas Marketing
Creative Marketing

STARTUP IDEAS and STRATEGIES
Home-Based Startup Ideas
Business Idea Brainstorming
Virtual Assistant
Event Planner
Wedding Consultant
Telecommuting Strategies
Freelance Job Strategies

Viral Marketing and Email

There's no question about it. Viral marketing and email are a match made in cyberspace.

With a single click, anyone can send your message to hundreds, sometimes even thousands, who may continue to pass it along.

Viral marketing isn't merely an online phenomenon. However, the internet makes it possible to spread a message, or create a buzz, faster and cheaper than any other medium.

Here's an example of how viral marketing can spread your marketing message through email:

Someone receives an email that offers something of value for him or her. Maybe it has valuable information - maybe it entertains them. Sometimes it may even do both.

So, they forward it to a couple of email groups to which they belong. Those receiving that email, who also find it of value, then forward it to even more email groups. Imagine this process repeating itself several more times.

So, how can you realize the enormous potential of viral marketing for your business using email?

"Free" is hard to resist.

Computer tips, money-saving strategies, and product reviews are just a few example of free information that you can send your customers in an email.

You can also link from your email to free downloads from your website, or contest entry forms. This can benefit you in two ways:

First, it adds value to your message and makes it more likely to be passed along to others.

Secondly, it gets them to your website where they can be exposed to other products and services that you offer.

Make it worth passing along. Make it easy to pass along. That's what viral marketing is all about.



MARKETING STRATEGIES
Differentiate Yourself
Information Marketing
Building Customer Loyalty
Getting Customer Feedback
Testimonials
How to Define a Niche
Discovering Niches
Finding New Customers
Indirect Benefits
The Consumer's Perspective
Promotional Marketing
Pricing Products and Services
Viral Marketing Magic
Marketing Mix
Website Niches
Cheap Advertising Strategies
Complementary Marketing

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