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Create a Buzz With a Scavenger HuntA scavenger hunt is a great way to get people interested enough to create a buzz. That buzz is a key component in viral marketing. For an online scavenger hunt, you can have clues that take the visitor from website to website.
By involving several sites, it helps create that much more interest. Also, with each site giving away a prize, you can give your visitors a real incentive to join in the fun. And pass along the word to others!
You can design a scavenger hunt so that people can participate individually. However, having teams can be an even better strategy. This way people aren't only encouraged to "tell a friend" - they have to in order to build a team!
You may attract more interest by offering several smaller prizes instead of, or in addition to, a single "grand prize". It's also a great opportunity to introduce your products to new customers.
Give everyone who participates an incentive even if it's just a free trial offer, free subscription, or free samples. It not only helps create more buzz, but also creates goodwill. And more customers.
Scavenger hunts can vary in how they're set up. Clues can lead to answering a question, or locating something.
You can expand on that and have all of the clues lead to solving a riddle, or identifying something. That "something" can be a person, a place, an event - anything. It could even be the identity of a "Mystery Prize".
Plan your scavenger hunt to coincide with an event that interests people. You can even work the whole theme of the hunt around it.
Capitalize on something people are already talking about. Holidays and news events are two examples.
Viral marketing isn't something you do. It's a process that happens when people spread your message. They have to want to, be given an incentive to, or both. That's why scavenger hunts can be such an effective marketing tool.
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